Ørsted identity refresh

A brand is a steady pillar in an ever changing world. But as important as being consistant, is being flexible when strategy and times change. In 2025 Ørsted went through a large structural and strategic change. Business was scaled down to the bare essentials and the brand had to flex with it.

To reflect that the business was sharpened, we worked inhouse in tight collaboration with Kontrapunkt on a visual reflection of the strategic changes. The result was an authentic brand, with a more clear and sharp color palette and a tighter visual system.