Give up!
business as usual

Talking about the green transformation without any action incites the feeling of wanting to give up. We utilised that insight in Ørsted's branding at the 2022 COP, with a striking and bold headline ad on the New York Times international edition.

In collaboration with Kontrapunkt, we developed two new weights for the Ørsted corporate typeface in both a condensed and ultra condensed cut, to support both an above and below the fold message.