COP2.8°
Campaign concept
Temperatures are rising, and world leaders are not listening. For COP28, we wanted to communicate the urgency of change, while still keeping a smile in the mind.
If we do not change our energy systems, we are set for a 2.8 degree change in temperatures before the end of the century. We utilized that fact in a striking message on a warm to cool gradient, supporting an above and below the fold message on The New York Times.
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