COP2.8°

Campaign concept

COP 2.8°C New York Times newspapers

Temperatures are rising, and world leaders are not listening. For COP28, we wanted to communicate the urgency of change, while still keeping a smile in the mind.

If we do not change our energy systems, we are set for a 2.8 degree change in temperatures before the end of the century. We utilized that fact in a striking message on a warm to cool gradient, supporting an above and below the fold message on The New York Times.

COP 2.8°C front page close-up COP 2.8°C newspaper spread Woman reading COP 2.8°C newspaper Woman reading spread

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Brinkmann
Anders Brinkmann
Egebjerg, Denmark