COP2.8
Brand campaign for Ørsteds
presence at COP15 in 2022

Client
Developed inhouse at Ørsted

Role
Concept development. Art direction. Layout. Repro.

Projected rise in global temperatures of 1.5 degrees celsius is the big subject at the 2023 COP28. But talking can only do so much, and without green action we are looking at a global rise in temperature of 2.8 degrees celsius.

To emphasise this, we created a concept that utalises the name of the edition of the COP and the amount of degrees in temperature rise projected. All is set on a striking read to blue gradient, to cement Ørsted as the representative for the cooler option.